Case study research : theory, methods, practice / Arch G. Woodside.

In
  • (StEdNU)2241723
Edition
  • 1st ed.
Published
  • Bingley, U.K. : Emerald Group Pub. Ltd. 2010
Physical description
1 online resource (440 p.)
ISBN
  • 1-282-66153-1
  • 9786612661532
  • 1-84950-923-9
Notes
  • Bibliographic Level Mode of Issuance: Monograph
  • Includes bibliographical references (p. [409]-433) and index.
  • Reproduction available: Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
  • Originally published: Bingley, UK : Emerald Publishing Limited, 2010.
  • Mode of access: World Wide Web.
  • English
  • Available in electronic full text to members of the University via the Library web catalogue.
Audience
  • Specialized.
Contents
  • Case Study Research: Theory, Methods and Practice -- Copyright page -- Dedication -- Contents -- Preface -- Acknowledgments -- Chapter 1. Building Theory from Case Study Research -- Introduction: Achieving a Broad Perspective When Defining Case Study Research -- Why Case Study Research is Useful -- Deep Understanding: The Principal Objective of Case Study Research -- Research Steps Required to Achieve Deep Understanding -- The Core Criticisms of Large Sample Survey Research and Case Study Research -- Data Collection and Analysis Methods Useful for Case Study Research -- Theory Building and Theory Testing Using Case Study Research -- The Objectives of Case Study Research -- Suggestions Regarding Selection of Case Study Research Objectives -- Core Propositions in Case Study Research -- Summary -- Chapter 2. Bridging the Chasm between Survey and Case Study Research -- Introduction -- Case Study Researchers' Principal Criticisms of Fixed-Point Surveys -- Criticisms of Case Study Research by Empirical Positivists -- Building Bridges across the Chasm -- Measures of Associations -- Historical Method -- Triangulation: Mixed-Methods and Decision Systems Analysis -- Recommendations for Bridging the Chasm -- Conclusions -- Chapter 3. Storytelling Theory and Research -- Consumer Storytelling Theory -- Consumer Storytelling Research -- Consumer Storytelling Theory and Research Propositions -- Method -- Analyzing the Stories -- Findings -- Discussion, Limitations, Strategy Implications, and Future Research Suggestions -- Chapter 4. Creating Visual Narrative Art for Decoding Stories -- Introduction to the Literature and Theory of Visual Narrative Art -- Central Objective and Rationales for Creating VNA in Consumer Research -- Consumer-Brand Storytelling Master Template -- Applying the Master Template in Creating Visual Narrative Art.
  • Textual Decoding via a Sequential Mode of VNA -- Conclusions, Implications, Limitations, and Suggestions for Further Research -- Chapter 5. Subjective and Confirmatory Personal Introspection -- Introduction -- Subjective Personal Introspection -- Advancing Toward Confirmatory Personal Introspection -- Introspection, Case Study Research, and Constructing Grounded Theories -- Adopting the Humanistic-Inquiry Paradigm for Researcher Introspection -- A Confirmatory-Introspection Research Example -- Implications for Theory Construction -- Conclusions, Limitations, and Suggestions for Further Research -- Chapter 6. Overcoming the Illusion of Conscious Will and Self-Fabrication -- Introduction -- Deepening Subjective Personal Introspection -- Fundamental and Advanced Attribution Errors -- Folk-Conceptual Theory of Mind and Behavior Explanation -- Mixed Methodology in Subjective Personal Introspection -- Conclusions and Implications for Theory and Research -- Chapter 7. Using the Forced Metaphor-Elicitation Technique (FMET) in Subjective Personal Introspections about Self -- Introduction: Meta-Thinking or Thinking about Thinking -- Defining Metaphor -- The Adaptive Unconscious -- Research Methods for Examining Nonconscious Thinking -- Applying FMET and Learning Storytelling Resolutions -- Ana as a Small Dog and as a Dolphin -- Bob as a Giraffe and as a Cheetah -- Joseph as a Panda Bear and as a Tiger -- Arch as a Rhinoceros and as an Eagle -- Contributions to Theory -- Reducing Inbreeding -- Chapter 8. Surfacing Executives Interpretations of Self and the Roles of Co-Workers in Enacting Front and Back Stage Strategies -- Introduction -- Theory of Enacted Internal Branding -- Practice of Enacted Internal Branding -- Discussion and Managerial Implications -- Experiential Exercise in Emic/Etic Deliberate and Tacit Interpreting.
  • Chapter 9. Personal Exchanges, Social Behavior, Conversation Analysis, and Face-To-Face Talk -- Introduction -- Research on buyer-seller face-to-face interactions -- Action sequences in identity negotiations -- A retrospective analysis -- Conclusions -- Chapter 10. Constructing Thick Descriptions of Marketers' and Buyers' Decision Processes in Business-to-Business Exchange Relationships -- Introduction: The Contingency Thinking Proposition -- Literature on Contingency Modeling of Exchange Relationships -- Chapter 11. Case Study Research on Means-End Laddering Chains -- Introduction: Associating Brand/Features/Consequences/Benefits/Values -- Heider's Balance Theory -- Advancing Means-End Chain Laddering Research with Heider's Balance Theory -- Fournier's Consumer/Brand Relationship Typology -- Advancing Means-End Chain Laddering Research by Applying Fournier's Consumer/Brand Relationships -- Applying the Advances in Means-End Chain Laddering Research -- Findings -- Applying Advanced Means-End Chain Laddering to Learn Unconscious Processes -- Limitations and Suggestions for Future Research -- Chapter 12. Building in Degrees of Freedom Analysis in Case Study Research: Empirical Positivistic Testing of Data to Alternative Theories -- Introduction -- Doing Degrees-of-Freedom Analysis (DFA) -- Using DFA for Theory Comparison: Group Decision Making in Organizational Behavior -- Four Models of Organizational Decision Making -- Development of a Prediction Matrix -- Collection of Case Data -- Inter-Judge Reliability -- Theory Comparison by ''Box-Scores'' -- Using DFA for Theory Development: Manufacturer-Distributor Relationships -- Grounding in the Extant Literature -- The Prediction Matrix -- Data Collection -- DFA as a Research Tool -- Research Limitation Considerations -- Conclusion -- Chapter 13. Applying the Long Interview in Case Study Research.
  • Introduction -- Features of the Long Interview Method -- Verifying Responses -- Response Rates -- Ability to Learn Reason Why Responses -- Cost per Completed Interview -- Ability to Describe Purchase and Use -- Possibility of Interviewer Bias -- Speed in Completing the Study -- Capability of Auto-Driving -- Ability to Generalize Results to a Population -- Ability to Generalize Results to a Theory -- Marketing and Consumer Literature Relating to the Long Interview Method -- The Long Interview Research Method -- Stage 1: Review of Analytic Categories -- Stage 2: Review of Cultural Categories and Interview Design -- Generation of Research Propositions -- Stage 3: Discovery of Cultural Categories -- Stage 4: Discovery of Analytic Categories -- Method -- Meeting with Executives of a Mall-Order Gardening Firm -- Participants -- Initial Contact -- Telephone Contact -- Confirmation Letter and Interview Schedule -- Personal, In-Home Interviews -- Completion Time -- Findings -- Findings for the Sets of Opposing Propositions -- Critical Testing of the Competing Theories-in-Use -- Descriptions of Two Customer Types -- Implications for Direct Marketing Theory-in-Use and Strategy -- Appendix A. Current Core Customer -- Appendix B. New, Multiproduct Customer -- Plans and Activities in 1993 -- Chapter 14. Tipping-Point Modeling in Case Study Research -- Introduction: Micro-Tipping Theory in Travel Research -- Micro-Tipping Point Theory -- Fits-Like-a-Glove (Flag) Model -- Method -- Destination-Marketing Strategy Implications -- Conclusions -- Limitations and Suggestions for Future Research -- Appendix. 2006 Hawaii Visitor Self-Report Study -- Chapter 15. Participant Observation Research in Organizational Behavior -- Introduction -- Method -- Findings -- Conclusions -- Chapter 16. Systems Thinking and System Dynamics Modeling -- Introduction.
  • Cause Maps of Unsustainable and Sustainable Golf Tourism -- Simple Unsustainable Models of Golf Tourism -- Complex Sustainable Models of Golf Tourism -- Strategies for Analyzing Systems -- Simulations of Golf Course Development, Tourism, and Residents' Quality of Life -- Limitations and Future Research -- Advancing Multiple Hypotheses and Multiple Methods Approach -- Conclusions -- Appendix -- Chapter 17. Fuzzy Set Social Science and Qualitative Comparative Analysis -- Introduction -- Researh on Cultures' Influence on Consumption Behavior -- Set-Theoretic Perspective for Advancing Theory and Empirical Research on Cultures' Consequences -- Method -- Findings -- Limitations -- Implications for Theory and International Management and Markeitng Practice -- Conclusion and Implications for Future Research -- Problems and Questions for Discussion -- Chapter 18. Conclusions: Principles for Doing Case Study Research -- Introduction -- Configural Efects Not Net Effects -- Unconscious Not Conscious -- Dynamic Not Cross-Sectional -- Multiple Routes Not One Model Fits All -- Predictive Validity Not Just Best Fit Validity -- Context Not Context-Free -- Conjunctive-Disjunctive Not Compensatory Decision Making -- Systems Thinking Not Linear Thinking -- Multiple Party Not Single Person -- Satisfy Not Optimize -- Unobtrusive Not Just Obtrusive Observations and Interviews -- Visual Not Just Verbal Data Collection and Interpretation -- Conclusion -- References -- Subject Index.
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Summary

  • This title looks at the research processes involved in conducting methods including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, and more.

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