Type rules! : the designer's guide to professional typography

Author
Other titles
  • The designer's guide to professional typography.
Edition
  • 4th ed.
Published
  • Hoboken, New Jersey : John Wiley and Sons, Inc. [2014]
Physical description
1 online resource (322 p.)
ISBN
  • 1-118-75866-8
  • 1-118-74869-7
Notes
  • Description based upon print version of record.
  • Includes bibliographical references and index.
  • Other format: Also issued online.
  • Reproduction available: Electronic reproduction. Dawson Books. Mode of access: World Wide Web.
  • English
  • Description based on print version record.
Contents
  • DEDICATION; CONTENTS; ACKNOWLEDGMENTS; PREFACE; INTRODUCTION; CHAPTER 1: A BRIEF HISTORY OF TYPE; SOUNDS TO SYMBOLS; GUTENBERG AND MOVABLE TYPE; THE INDUSTRIAL REVOLUTION AND THE MECHANIZATION OF TYPE; PHOTOCOMPOSITION; INTO THE DIGITAL AGE; EXERCISE; EXERCISE; EXERCISE; CHAPTER 2: FROM METAL TO MAC:; FONT FORMATS; HINTING; FONT MANAGEMENT UTILITIES; EXERCISE; CHAPTER 3: WHAT MAKES A TYPEFACE LOOK THE WAY IT DOES?; PARTS OF A CHARACTER; TYPE CATEGORIES; EXERCISE; EXERCISE; EXERCISE; EXERCISE; EXERCISE; EXERCISE; FACTORS TO CONSIDER; CHAPTER 4: SELECTING THE RIGHT TYPE FOR THE JOB
  • WHAT MAKES A GOOD TYPEFACE?TEXT VS. DISPLAY; TYPE SUPER FAMILIES AND SYSTEMS; SCRIPT, CALLIGRAPHIC, AND HANDWRITING FONTS; WHEN THE BEST FONT FOR THE JOB ISN'T A FONT; TYPOGRAPHIC ILLUSTRATION; MIXING IT UP; DOS AND DON'TS; EXERCISE; EXERCISE; EXERCISE; EXERCISE; CHAPTER 5: FORMATTING YOUR TYPE; TYPE SIZE; LINE LENGTH; LINE SPACING ( LEADING); ALIGNMENT; INDENTS AND OTHER PARAGRAPH SEPARATORS; EXERCISE; EXERCISE; CHAPTER 6: TYPOGRAPHIC HIERARCHY AND EMPHASIS; TYPOGRAPHIC HIERARCHY; TECHNIQUES FOR EMPHASIS; EXERCISE; EXERCISE; EXERCISE; CHAPTER 7: FINE-TUNING AND TWEAKING YOUR TYPE
  • PUNCTUATIONVISUAL ALIGNMENT; RAGS; WIDOWS AND ORPHANS; EXERCISE; CHAPTER 8: SPACING CONSIDERATIONS; TRACKING; KERNING; WORD SPACING; EXERCISE; CHAPTER 9: FINESSING YOUR TYPE; SMALL CAPS; INITIAL LETTERS; SWASH CHARACTERS; ALTERNATE CHARACTERS; TYPE AND COLOR; EXERCISE; EXERCISE; CHAPTER 10: FIGURES, FRACTIONS, SIGNS, SYMBOLS, AND DINGBATS; FIGURES; FRACTIONS; BULLETS; REGISTERED, TRADEMARK, AND COPYRIGHT SYMBOLS; ACCENTS AND ACCENTED CHARACTERS; PARENTHESES, BRACKETS, BRACES, AND ANGLED BRACKETS; EURO; ELLIPSES; DINGBATS AND ORNAMENTS; END MARKS; EXERCISE; EXERCISE
  • CHAPTER 11: TYPE ON THE WEB ( AND OTHER DIGITAL FORMATS)CHARACTERISTICS OF TYPE ON THE WEB; WEB-SAFE FONTS; WEB FONTS; SMART PUNCTUATION ON THE WEB; CASCADING STYLE SHEETS; TYPE AS GRAPHIC; TYPOGRAPHIC HIERARCHY ON THE WEB; DOS AND DON'TS; SMARTPHONES, TABLETS, E-READERS, AND OTHER DEVICES; EXERCISE; EXERCISE; EXERCISE; CHAPTER 12: TYPE IN MOTION; COMBINING TYPE AND MOTION; BASIC GUIDELINES; HOW TO GET STARTED; DOS AND DON'TS; EXERCISE; EXERCISE; EXERCISE; EXERCISE; CHAPTER 13: DESIGNING YOUR OWN TYPEFACE; HANDWRITING FONTS: A GOOD PLACE TO BEGIN; THREE APPROACHES TO DESIGNING A TYPEFACE
  • PROFESSIONAL GUIDELINESEXERCISE; EXERCISE; EXERCISE; APPENDICES DIGITAL FONT FOUNDRIES AND DISTRIBUTORS; WEB-FONT SERVICES; TYPOGRAPHIC RESOURCES; GLOSSARY; GLOSSARY; BIBLIOGRAPHY; BIBLIOGRAPHY; PICTURE CREDITS; INDEX; INDEX
Related item
Genre
  • Bibliography
  • Electronic books.
  • Illustrated
  • text
Language
  • English

Summary

  • "Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite"--

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