Type rules! : the designer's guide to professional typography / Ilene Strizver.

Author
Other titles
  • The designer's guide to professional typography.
Edition
  • 4th ed.
Published
  • Hoboken, New Jersey : John Wiley and Sons, Inc. [2014]
Physical description
1 online resource (322 p.)
ISBN
  • 1-118-75866-8
  • 1-118-74869-7
Notes
  • Description based upon print version of record.
  • Includes bibliographical references and index.
  • Other format: Also issued online.
  • Reproduction available: Electronic reproduction. Dawson Books. Mode of access: World Wide Web.
  • English
  • Description based on print version record.
Contents
  • DEDICATION; CONTENTS; ACKNOWLEDGMENTS; PREFACE; INTRODUCTION; CHAPTER 1: A BRIEF HISTORY OF TYPE; SOUNDS TO SYMBOLS; GUTENBERG AND MOVABLE TYPE; THE INDUSTRIAL REVOLUTION AND THE MECHANIZATION OF TYPE; PHOTOCOMPOSITION; INTO THE DIGITAL AGE; EXERCISE; EXERCISE; EXERCISE; CHAPTER 2: FROM METAL TO MAC:; FONT FORMATS; HINTING; FONT MANAGEMENT UTILITIES; EXERCISE; CHAPTER 3: WHAT MAKES A TYPEFACE LOOK THE WAY IT DOES?; PARTS OF A CHARACTER; TYPE CATEGORIES; EXERCISE; EXERCISE; EXERCISE; EXERCISE; EXERCISE; EXERCISE; FACTORS TO CONSIDER; CHAPTER 4: SELECTING THE RIGHT TYPE FOR THE JOB
  • WHAT MAKES A GOOD TYPEFACE?TEXT VS. DISPLAY; TYPE SUPER FAMILIES AND SYSTEMS; SCRIPT, CALLIGRAPHIC, AND HANDWRITING FONTS; WHEN THE BEST FONT FOR THE JOB ISN'T A FONT; TYPOGRAPHIC ILLUSTRATION; MIXING IT UP; DOS AND DON'TS; EXERCISE; EXERCISE; EXERCISE; EXERCISE; CHAPTER 5: FORMATTING YOUR TYPE; TYPE SIZE; LINE LENGTH; LINE SPACING ( LEADING); ALIGNMENT; INDENTS AND OTHER PARAGRAPH SEPARATORS; EXERCISE; EXERCISE; CHAPTER 6: TYPOGRAPHIC HIERARCHY AND EMPHASIS; TYPOGRAPHIC HIERARCHY; TECHNIQUES FOR EMPHASIS; EXERCISE; EXERCISE; EXERCISE; CHAPTER 7: FINE-TUNING AND TWEAKING YOUR TYPE
  • PUNCTUATIONVISUAL ALIGNMENT; RAGS; WIDOWS AND ORPHANS; EXERCISE; CHAPTER 8: SPACING CONSIDERATIONS; TRACKING; KERNING; WORD SPACING; EXERCISE; CHAPTER 9: FINESSING YOUR TYPE; SMALL CAPS; INITIAL LETTERS; SWASH CHARACTERS; ALTERNATE CHARACTERS; TYPE AND COLOR; EXERCISE; EXERCISE; CHAPTER 10: FIGURES, FRACTIONS, SIGNS, SYMBOLS, AND DINGBATS; FIGURES; FRACTIONS; BULLETS; REGISTERED, TRADEMARK, AND COPYRIGHT SYMBOLS; ACCENTS AND ACCENTED CHARACTERS; PARENTHESES, BRACKETS, BRACES, AND ANGLED BRACKETS; EURO; ELLIPSES; DINGBATS AND ORNAMENTS; END MARKS; EXERCISE; EXERCISE
  • CHAPTER 11: TYPE ON THE WEB ( AND OTHER DIGITAL FORMATS)CHARACTERISTICS OF TYPE ON THE WEB; WEB-SAFE FONTS; WEB FONTS; SMART PUNCTUATION ON THE WEB; CASCADING STYLE SHEETS; TYPE AS GRAPHIC; TYPOGRAPHIC HIERARCHY ON THE WEB; DOS AND DON'TS; SMARTPHONES, TABLETS, E-READERS, AND OTHER DEVICES; EXERCISE; EXERCISE; EXERCISE; CHAPTER 12: TYPE IN MOTION; COMBINING TYPE AND MOTION; BASIC GUIDELINES; HOW TO GET STARTED; DOS AND DON'TS; EXERCISE; EXERCISE; EXERCISE; EXERCISE; CHAPTER 13: DESIGNING YOUR OWN TYPEFACE; HANDWRITING FONTS: A GOOD PLACE TO BEGIN; THREE APPROACHES TO DESIGNING A TYPEFACE
  • PROFESSIONAL GUIDELINESEXERCISE; EXERCISE; EXERCISE; APPENDICES DIGITAL FONT FOUNDRIES AND DISTRIBUTORS; WEB-FONT SERVICES; TYPOGRAPHIC RESOURCES; GLOSSARY; GLOSSARY; BIBLIOGRAPHY; BIBLIOGRAPHY; PICTURE CREDITS; INDEX; INDEX
Other names
Related item
Genre
  • Bibliography
  • Electronic books.
  • Illustrated
  • text
Language
  • English

Summary

  • "Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite"--

Summary holdings does not include live availability details. Select a library name for the full Holdings display.

Location of copy Shelfmark Online location Holdings Notes
University of the Arts, London Online location
University of the Arts, London: Electronic Resources, e-Books
University of the Arts, London: London College of Communication, Main collection 655.2 STR
University of the Arts, London: London College of Communication, Main collection 655.2 STR
Birmingham City University Online location Connect to e-book
Birmingham City University: Online resource ELECTRONIC
British Library: General Reference Collection, St Pancras Reading Rooms YK.2014.b.7991
University of Cambridge Libraries: University Library: Order in West Room (Not borrowable) 2014.10.496
Coventry University: Floor 2 752.6
Coventry University Online location
Coventry University Online location Ebook Central
University of Huddersfield Library Online location Ebook Central Perpetual and DDA Titles
University of Huddersfield Library Online location Dawsonera
University of Huddersfield Library: University of Huddersfield Library Floor 3 Loan 686.22 STR
National Library of Scotland: General Reading Room, Edinburgh (stored offsite) PB6.214.106/7
National Library of Wales / Llyfrgell Genedlaethol Cymru: Contact the National Library of Wales / Llyfrgell Genedlaethol Cymru PRINT 2013 LDC 8724
University of Oxford Libraries: Bodleian Library Week 03 (14)
University of Reading Library Online location
University of Reading Library: University Library: Electronic resource XX(1552883.1)
Sheffield Hallam University Library Online location Go to eBook via Dawsonera
Sheffield Hallam University Library Online location
Sheffield Hallam University Library: Adsetts Main Collection 686.22 ST (LEVEL 5)
Trinity College Dublin Library: Santry Book Repository PX-292-380
University for the Creative Arts Online location Connect to Ebook.
University for the Creative Arts: Online Collection EBOOK
University for the Creative Arts: Canterbury Library 686.221 STR
University for the Creative Arts: Farnham Library 686.221 STR
University for the Creative Arts: Epsom Library 686.221 STR

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