Transmedia storytelling : imagery, shapes and techniques / Max Giovagnoli ; translated by Feny Montesano and Piero Vaglioni.

Other titles
  • Imagery, shapes and techniques.
  • [Pittsburgh, Pennsylvania?] : etcpress [2011]
Physical description
147 pages : illustrations (black and white) ; 23 cm.
  • 9781105062582
  • Includes bibliographical references.
  • Translated from the Italian.
  • specialized
  • Partial contents Think transmedia -- Short introduction to transmedia definition -- Transmedia culture -- Plan transmedia -- Modeling transmedia projects -- Point and line to plane -- Questions of timing -- Transmedia communications systems -- Imagine transmedia -- The nuclear power of the story -- The importance of the emotional competence -- Creating complex imaginative universals -- To perceive, and to imagine -- The "affinity spaces" of the transmedia universe -- Narrate transmedia -- Participative narratives -- Synergistic narratives -- Fancy.. a paradigm? -- The transformational arc of the character -- The "transmedia hero's journey" -- The "twelve stations" paradigm.
Other names
  • Illustrated
  • still image
  • text
  • English
  • Italian


  • Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.

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Location of copy Shelfmark Online location Holdings Notes
Cardiff University Libraries Electronic version Online location
Cardiff University Libraries Online location
Leeds Beckett University Library: Contact Leeds Beckett University Library 302.23 GIO
Northumbria University Library: City Campus Library, Floor 6 808.02 GIO
Solent University: Floor 1A, Communications 302.23 GIO
University of South Wales: Treforest Library: Main Shelves, Week Loan 006.7 GIO
University for the Creative Arts: Epsom Library 302.23 GIO
University for the Creative Arts: Epsom Library 302.23 GIO
University for the Creative Arts: Epsom Library 302.23 GIO
University of York Libraries: University Library: Morrell - Ordinary M 38.06 GIO