Marketing metrics in action : creating a performance-driven marketing organization / Laura Patterson ; foreword by Koen Pauwels.

Published
  • Chicago, IL. : Racom Communications 2008
Physical description
161 p. : ill. ; 23 cm.
ISBN
  • 9781933199153 (pbk.)
  • 1933199156 (pbk.)
Cover image
Printed resource

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Location of copy Shelfmark Online location Holdings Notes
University of Southampton Library: Hartley Library HF 5415 PAT
University of Southampton Library: Hartley Library HF 5415 PAT

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