Principles of marketing / Philip Kotler, Gary Armstrong.

Published
  • Upper Saddle River, N.J. : Pearson/Prentice Hall c2004
Physical description
xxix, 661 p. : col. ill. ; 28 cm.
ISBN
  • 0130418145 (pbk.)
  • 0131212761
Notes
  • "International Edition."
  • Includes bibliographical references and indexes.
Subject
Other names
Genre
  • Bibliography
  • Illustrated
Language
  • English
Cover image
book
Printed resource

Summary holdings does not include live availability details. Select a library name for the full Holdings display.

Location of copy Shelfmark Online location Holdings Notes
University of Strathclyde Library: Standard Loan MLD D 658.8 KOT
University of Strathclyde Library: 1 Week Loan MLD7 D 658.8 KOT

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