New York, N.Y.
: P. Lang c2006
- Includes bibliographical references.
- Advertising, cultural criticism, and pedagogy : an interview with Sut Jhally / conducted by William O'Barr -- Political economy -- Watching as working : The valorization of audience consciousness / with Bill Livant -- The political economy of culture -- Communications and the materialist conception of history : Marx, Innis, and Technology -- Advertising and culture -- Advertising as religion : the dialectic of technology and magic -- Advertising at the edge of the apocalypse -- On advertising : Sut Jhally versus James Twitchell -- Sports and culture -- Cultural studies and the sports-media complex -- Sports and cultural politics : the attraction of modern spectator sports / with Bill Livant -- Gender -- Advertising, gender, and sex : what's wrong with a little objectification? -- Intersections of discourse : MTV, sexual politics, and dreamworlds -- Missing the mark : school shootings and male violence, with Jackson Katz -- Medial and race -- Affirming inaction : television and the politics of racial representation / with Justin Lewis -- The politics of cultural studies : racism, hegemony, and resistance / with Justin Lewis -- Media Literacy -- The struggle for media literacy / with Justin Lewis -- Empowering literacy : media education as a democratic imperative / with Jeremy Earp -- The media education foundation, politics, and public pedagogy -- Beyond the ivory tower : cultural studies, politics, and public intellectuals, an interview with Sut Jhally / edited by Jeremy Earp.