Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot.

  • New York : Crown Business 2006
Physical description
356 p. : ill. ; 25 cm.
  • 0307336697
  • 9780307336699
  • Includes bibliographical references (p. 305-338) and index.
  • Why listen to us? -- The essence of innovation: how Frank hit a home run -- Innovate or die: the exponential economy -- Discipline 1: Important needs. Work on important customer and market needs: the RFID tag -- Creating customer value: your only job -- Discipline 2: Value creation. It's as simple as NABC: how Liz got her big job -- Watering holes for creating value: the day the BBC walked in -- More ideas for faster value creation: origins of Linux -- Your elevator pitch: how HDTV began -- Your innovation plan: from the ski slope to the firehouse -- Discipline 3: Innovation champions. A champion: the Mayor of Kellyville -- Discipline 4: Innovation teams. Genius of teams: Douglas Engelbart and the birth of the personal computer -- Forming the innovation team: how we won an Emmy for HDTV -- Overcoming blockages to innovation: Jim Torpedoes a splended idea -- Innovation motivators: saving Larry's life -- Discipline 5: Organizational alignment. Your innovation team: you can start now -- The innovation enterprise: continuous value creation (CVC) throughout -- Innovation's five disciplines: a foundation for national competitiveness in a world of abundance -- Appendix: value factor analysis.
Other names
  • Bibliography
  • Illustrated
  • English

Summary holdings does not include live availability details. Select a library name for the full Holdings display.

Location of copy Shelfmark Online location Holdings Notes
Sheffield Hallam University Library: Adsetts Main Collection 658.4063 CA (LEVEL 5)
University of Westminster: Harrow Library, Key text 658.4063
University of Westminster: Harrow Library, Books 658.4063