Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot.
Author
Published
- New York : Crown Business 2006
Physical description
356 p. : ill. ; 25 cm.
ISBN
- 0307336697
- 9780307336699
Notes
- Includes bibliographical references (p. 305-338) and index.
Contents
- Why listen to us? -- The essence of innovation: how Frank hit a home run -- Innovate or die: the exponential economy -- Discipline 1: Important needs. Work on important customer and market needs: the RFID tag -- Creating customer value: your only job -- Discipline 2: Value creation. It's as simple as NABC: how Liz got her big job -- Watering holes for creating value: the day the BBC walked in -- More ideas for faster value creation: origins of Linux -- Your elevator pitch: how HDTV began -- Your innovation plan: from the ski slope to the firehouse -- Discipline 3: Innovation champions. A champion: the Mayor of Kellyville -- Discipline 4: Innovation teams. Genius of teams: Douglas Engelbart and the birth of the personal computer -- Forming the innovation team: how we won an Emmy for HDTV -- Overcoming blockages to innovation: Jim Torpedoes a splended idea -- Innovation motivators: saving Larry's life -- Discipline 5: Organizational alignment. Your innovation team: you can start now -- The innovation enterprise: continuous value creation (CVC) throughout -- Innovation's five disciplines: a foundation for national competitiveness in a world of abundance -- Appendix: value factor analysis.
Subject
Other names
Genre
- Bibliography
- Illustrated
Language
- English
Holding libraries
Summary holdings does not include live availability details. Select a library name for the full Holdings display.
| Location of copy | Shelfmark | Online location | Holdings Notes |
|---|---|---|---|
| Sheffield Hallam University Library: Adsetts Main Collection | 658.4063 CA (LEVEL 5) | ||
| University of Westminster: Harrow Library, Key text | 658.4063 | ||
| University of Westminster: Harrow Library, Books | 658.4063 |